Our Sustainability Commitment

Well-rooted in the Japanese tradition to appreciate and respect all life on earth, we are committed to taking active steps in playing our part for the environment. Your support represents our journey to take care of nature continuously, and pass this genuine affection to future generations responsibly.

Our Impact in Sustainability

“What you plant now, you will harvest later”

Customize & Cut Waste

We're dedicated to reducing waste and providing great skincare that works. We believe that personalized skincare solutions are the best way to achieve great results while reducing waste. By using products that are made for your skin, you can avoid buying things that don't work for you. We want to create a positive impact on the planet, one personalized conscious beauty routine at a time.

Glass Over Plastic

We’re committed to limiting our impact by reducing the use of single-use plastic, and replacing them with glass and PCR plastic instead. Moving forward, we are actively looking towards creating refillable skincare packs and developing packaging that makes use of renewable or bio materials.

Small-Batch Production

We've implemented a strategy of producing only in small batches to prioritize quality over quantity, eliminate excess inventory, and prevent wastage. By adopting this sustainable approach, we are building stronger relationships with our producers, promoting fair trade practices, and creating a sustainable ecosystem that benefits everyone involved.

Forest Defenders

We’re gearing towards using FSC-certified paper for all of our exterior packaging. This means that we use paper harvested in a socially and environmentally responsible manner, supporting viable management of the world’s forest. We aim to prevent more of our forestry from being harmed.

Sourcing Local

The core of our formulations and ingredients are from Japan. However, our products also get shipped to our local suppliers in other parts of the world for final assembly and filing. To further reduce carbon footprint, we make every effort to source locally for all our eco boxes and cartons.

Cruelty-Free & Vegan

We care about the animals. All our products are approved as cruelty-free under the Leaping Bunny standard. From our supply chains to our actual formulated product, rest assured that we do not test on animals. All our products are also 100% vegan, as we do not use any ingredient derived from animals, including animal by-products.


We banned more than 2000 questionable ingredients, including some that are toxic to coral reefs such as chemical sunscreens, silicones, parabens, phthalates and triclosan and microplastics, making our formulas more biodegradable and more difficult for marine organisms to digest.

Save The Oceans

By 2050, it is estimated that there will be more plastic than fish in the ocean by weight. Every purchase helps us clean up 80 bottles' worth of ocean plastic (1 kg) with Empower AS.



of pledged ocean-bound plastic cleanup



equivalent to our pledged ocean-bound plastic cleanup



where we're recovering ocean-bound plastic with our partners

What's Next?

Refillable Packaging

We are in works to launch refillable packs for our products, to enable easy reuse of current skincare bottles to cut down on waste.

"Go Green" Options

We are on track to provide a 'low packaging' option during checkout. This will allow customers to choose a simplier packaging to reduce the use of extra cardboard and other materials.

Recycling Programme

We aim to create a recycling program with exclusive perks to encourage customers to ship back their used bottles. We work with eco-friendly recycling agencies to properly and purposeful recycle your skincare empties.

“Our goal is a net zero waste production by 2025.”